A timely thought piece… well I read the first paragraph, but had to check Facebook…

“We are in great haste,” wrote Thoreau in 1854, “to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.” And today, we are in great haste to celebrate something going viral, but seem completely unconcerned whether the thing that went viral added one iota of anything good…

From an article by Arianna Huffington in the Guardian. “Virality uber Alles: what the fetishisation of social media is costing us all”